genoud at Packaging Première & PCD for the first time
The future of packaging in the world of luxury, cosmetics and fragrances will be on display at Fiera Milano City at the Packaging Première & PCD Milan 2022 fair.
The event is an opportunity to present our international vision of luxury, showcasing our innovative and elegant projects in the world of watchmaking and high-end cosmetics to the Milanese packaging market.
Along with Musumeci, we will show visitors our boxes, cases and original creations designed for prestigious international brands, with an emphasis on quality and innovation.
The high-end packaging market, valued at $16[’65’] billion (just over 15 billion euros) in 2020 according to the “Luxury Packaging Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report released by Reportlinker.com, will continue to grow with forecasts of +4.8%.
During Packaging Première the editorial branch of genoud joins forces with the high-end packaging design department, with products created for international brands that range from sustainable and biodegradable packaging solutions, a crucial driver in the market, to solutions in paper, cardboard, metal, glass and wood which are transformed by creative and innovative graphics and decoration, that keep ahead of the trends, seasons and tastes.
genoud and Musumeci will be attending the international event with an elegant stand, where the potential and skills of both companies in the field of high-level printing can be best presented.
A high-impact space designed around a simple and intuitive concept that traces the main stages of development for this market sector: previous packaging solutions will be exhibited on either side and the front will display advertising campaigns for the world of cosmetics, art and high-end accessories.
During Packaging Première, we will have a chance to show visitors our most refined and innovative packaging, as well as hand out some special gadgets inside a box made especially for the fair.
“This experience at the fair is an important step in the development of new markets, significant investment in advanced technologies and research into the best materials. There is a lot of competition with other international and regional players, but our vision, which will be fully showcased at the fair, is one of excellent quality, attention to detail, top-of-the-range products and an international touch. This is the strength that makes us ideal partners for beauty and prestige brands”, emphasises sole director Michele Biza.
We look forward to seeing you at Fiera Milano City from 24 to 26 May, pavilion no. 4.