27.11.2025
Printing and pre-press of the new issue of T-Spirit, Tissot’s magazine: watch the video
27.11.2025
"Behind the scenes" of the creation of the prestigious Swiss watch brand's magazine
Since its inception, Genoud has been working alongside Musumeci on the production of catalogues and magazines related to the world of luxury and art. In particular, watchmaking has always held a special place in our company’s heart, boasting prestigious collaborations with numerous international brands.
Among these, Tissot stands out without doubt—the historic Swiss watchmaking company founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot. Watchmaking tradition and innovation blend perfectly in the brand’s creations, which has brought to life T-Spirit to convey its values to customers and stakeholders: a true magazine dedicated not only to discovering the world of watches, but also to lifestyle themes close to the brand’s heart, featuring prestigious collaborations and meticulous care in image selection.
This is where Genoud and Musumeci come into play, handling both the pre-press and printing phases of the magazine. For the fourth issue of the publication, we wanted to create a “behind the scenes” video to show you first-hand how a product of this calibre is born.
The ingredients are those we employ for all our projects: in-depth knowledge of the client and their needs, meticulous attention to detail, creativity, technique and innovation.
We are very proud of this project, which has once again enabled us to combine Genoud’s expertise with Musumeci’s to achieve a result that exceeds expectations.
Discover the video:
